UX for Good: Can We Harness Emotions to End Genocide?

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can we harness emotion

The WordPress.com Blog

Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do when not in front of a computer.

London-based Davide Casali is a speaker and mentor, but above all he designs experiences for our users. This year, for the second time, he returned as a team lead at UX for Good, a project that calls on designers to tackle complex social challenges. Here’s a brief journey through the events of these six days.

One hundred days to kill a million people. This is the magnitude of the genocide that began on April 7, 1994, in Rwanda. A genocide that the Western world tried to ignore, but that today has a valuable lesson to teach us.

This terrible event has been the central topic of the 2014 challenge of UX for Good, a project founded in…

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